ServiceTitan
Reviewed by Nick Krane (10+ years in B2B media) · Last updated April 2026
Best for: Growth-oriented HVAC, plumbing, and electrical shops running 5 or more trucks that want unified job management, marketing attribution, and financial reporting under one roof.
Our Take
ServiceTitan is the closest thing the trades have to an operating system. It covers the full job lifecycle: call booking, scheduling, dispatch, field estimates, invoicing, payroll, marketing attribution, and service agreements, all from one platform. The company claims contractors on the platform for two or more years see a 16% increase in annual revenue and a 21% lift in service agreement renewals. Those numbers are self-reported and carry the usual caveats, but the platform's depth makes them at least plausible for shops that commit to learning it.
The feature list is genuinely long. GPS tech tracking, two-way SMS, call recording, a configurable pricebook, commission tracking, job costing, QuickBooks sync, and an AI assistant called Atlas for field troubleshooting are all in the mix. Seventy-plus pre-built integrations cover accounting platforms like Sage Intacct, parts vendors like Ferguson, and field intelligence tools like XOi. For an HVAC or plumbing shop running 10 or more trucks, the reporting and dispatching tools alone can justify the subscription cost.
The honest downside: ServiceTitan is expensive, opaque about pricing, and carries a steep onboarding curve. Smaller shops, especially solo operators or crews under five techs, often find they're paying for features they'll never use. Competitors like Jobber (starting around $49/month) and Housecall Pro give lighter operations a faster path to ROI. ServiceTitan is built for growth-oriented shops that want to run like a business, not just a truck.
Pros
- The dispatch board, drag-and-drop scheduling, and GPS tech tracking are among the most polished in the industry.
- Adaptive Marketing ties ad spend directly to booked revenue, which most competing platforms can't do natively.
- Atlas AI assistant gives field techs instant access to equipment manuals and troubleshooting guidance without calling the office.
- Service agreement automation handles renewals, recurring scheduling, and billing in a way that genuinely reduces office labor.
- Seventy-plus pre-built integrations, including Sage, QuickBooks, Ferguson, and XOi, cover most of the vendor stack a mid-size shop already runs.
Cons
- Pricing is quote-only with no published rates, and multiple contractor accounts report monthly costs ranging from $400 to well over $1,000 depending on tech count and package tier.
- The onboarding process is lengthy and often requires dedicated training time that small shops struggle to carve out.
- The platform's depth works against solo operators and small crews who will pay for a significant number of features they simply don't need.
- G2 reviewers consistently flag the learning curve and occasional UI complexity as friction points, especially for technicians less comfortable with software.
Key Features
Integrations
Frequently Asked Questions
How much does ServiceTitan cost?
ServiceTitan does not publish pricing. Plans are quote-based and scale by technician count and package tier (Starter, Essentials, or The Works). Based on contractor-reported figures across industry forums, monthly costs typically range from $300 to $700 for smaller shops and climb significantly for larger operations.
Does ServiceTitan have a free trial?
No. ServiceTitan does not offer a free trial or a free tier. The company offers a personalized demo, but access to the live platform requires signing a contract.
Is ServiceTitan worth it for small HVAC or plumbing companies?
For shops with fewer than five technicians, the cost-to-value ratio is harder to justify. Lighter platforms like Jobber or Housecall Pro offer faster onboarding and lower monthly costs. ServiceTitan earns its price for shops actively scaling, running service agreements, and needing detailed financial reporting.
What trades does ServiceTitan support?
ServiceTitan is built primarily for HVAC, plumbing, electrical, and general home service contractors, covering both residential and commercial work. It also has dedicated construction project management tools for specialty contractors.
How does ServiceTitan compare to Jobber or Housecall Pro?
ServiceTitan has significantly more depth in reporting, marketing attribution, job costing, and service agreement management. Jobber and Housecall Pro are easier to learn, cheaper to start, and better suited for smaller operations. ServiceTitan is the stronger platform once a shop reaches the size where those advanced features pay for themselves.
Compare ServiceTitan
Quick Facts
- Pricing
- Custom quote only; industry reports and contractor accounts suggest $300-$700/mo for small teams, scaling up significantly with tech count and package tier
Categories
Built For
Similar Tools
Housecall Pro
Housecall Pro is an all-in-one field service platform handling scheduling, invoicing, payments, and AI-powered job booking for home service contractors.
FieldEdge
FieldEdge is field service management software built for multi-truck HVAC, plumbing, and electrical contractors who need dispatching, flat-rate pricing, and QuickBooks sync in one platform.
ServiceFusion
Service Fusion is a flat-rate field service management platform covering scheduling, dispatch, invoicing, and payments for home service contractors.
mHelpDesk
mHelpDesk is field service management software covering scheduling, dispatch, invoicing, and payments for home service contractors.